SAM’S of KEENE, NH  603-352-6200

SAM’S of HADLEY, MA  413-582-9820

SAM'S of HADLEY

227 Russell Street
Hadley, MA 01035

413-582-9820

SAM'S of KEENE

74 Monadnock Highway
N. Swanzey, NH 03431

603-352-6200

Our Story

Started in 1932 as an Army & Navy surplus store in Brattleboro, Vermont on Main Street, SAM’S is still a family-owned business in its third generation. Today, SAM’S operates stores in Keene, NH and Hadley, MA. The 92 year old downtown Brattleboro store location was closed in April of 2024.

In the beginning, it was a matter of supplying customers with work clothes which originated from the Army & Navy surpluses after WW1, and then later after WW2 and the Korean War. SAM’S Outdoor Outfitters today has one of New England’s most comprehensive inventories of quality brand names, spanning from Clothing for the whole family, Footwear including casual, athletic, hiking and specialized boots, and Sporting Goods encompassing a wide variety of sports equipment and gear with which one can enjoy our great outdoors to the fullest.

About Us

At Sam’s, we are proud of the relaxed and pleasant atmosphere offered to our customers. We are especially proud of the extremely knowledgeable and helpful sales associates you will find in every department. We attribute our success and longevity to our willingness to adjust to the times, recognizing the ever changing needs of our customers and, most of all, the constant efforts in providing our patrons with quality products that can be enjoyed for a long time.

Whether you’re into running, hiking, kayaking, camping, winter sports, or all activities, or if you simply like to wear quality brands at affordable prices, you will want to shop Sam’s Outdoor Outfitters.

The popcorn is delicious, and is available all day, absolutely FREE!