Started in 1932 as an Army & Navy surplus store in Brattleboro, Vermont, SAM’S was and is, today still, a family owned business in its third generation. The business has thrived and expanded to a total of 3 Department Stores in operation today. The other 2 stores are in Keene, NH and Hadley, MA.


In the beginning, it was a matter of supplying customers with work clothes which originated from the Army & Navy surpluses after WW1, and then later after WW2 and the Korean War. SAM’S Outdoor Outfitters today has one of New England’s most comprehensive inventories of quality brand names, spanning from Clothing for the whole family, Footwear including casual, athletic, hiking and specialized boots, and Sporting Goods encompassing a wide variety of sports equipment and gear with which one can enjoy our great outdoors to the fullest.


At Sam’s, they are proud of the relaxed and pleasant atmosphere they offer their customers. They are especially proud of the extremely knowledgeable and helpful sales associates you will find in every department. They attribute their success and longevity to their willingness to adjust to the times, recognizing the ever changing needs of their customers and, most of all, their constant efforts in providing their patrons with quality products they can enjoy for a long time.


Whether you’re into running, hiking, kayaking, Camping, Winter Sports, any and all activities, or just like to wear quality brands at affordable prices… you may want to browse Sam’s Outdoor Outfitters… the popcorn is delicious, and is available all day, for free!